Sharecare
Sharecare
Surflab
Surflab
Surflab
AURA STORE
AURA STORE
AURA STORE
Project Overview
This concept reimagines the future of fashion retail through a personalized and intelligent shopping experience. Powered by the AURA AI engine, the app dynamically tailors its interface, product recommendations, and user journey based on individual style preferences, behavior, and current trends.
Project Overview
This concept reimagines the future of fashion retail through a personalized and intelligent shopping experience. Powered by the AURA AI engine, the app dynamically tailors its interface, product recommendations, and user journey based on individual style preferences, behavior, and current trends.
Design Intent and User Focus
The core objective behind this concept was to create a seamless, intuitive, and emotionally resonant user journey.
Key goals included:
Designing a clean and frictionless onboarding flow to quickly understand users’ style preferences.
Delivering intelligent product suggestions that feel personally curated.
Balancing visual appeal with usability, ensuring that each interaction feels both beautiful and functional.
Exploring multiple visual directions to see which tone best fits a modern fashion-forward audience.
Design Intent and User Focus
The core objective behind this concept was to create a seamless, intuitive, and emotionally resonant user journey.
Key goals included:
Designing a clean and frictionless onboarding flow to quickly understand users’ style preferences.
Delivering intelligent product suggestions that feel personally curated.
Balancing visual appeal with usability, ensuring that each interaction feels both beautiful and functional.
Exploring multiple visual directions to see which tone best fits a modern fashion-forward audience.
AI Personalisation with AURA
The heart of the app is its ability to adapt. The AURA AI engine brings true personalisation to life with:
Smart Recommendations: Real-time updates based on what users browse, save, or engage with.
Visual Style Matching: Users can upload photos of looks they love; the AI suggests similar outfits or pieces.
Trend Awareness: The system keeps up with seasonal and cultural trends, offering style edits based on what’s current in the fashion world.
Predictive Shopping Journeys: Over time, the app learns and anticipates needs, whether it’s a wardrobe refresh, an event outfit, or even gifting suggestions.
AI Personalisation with AURA
The heart of the app is its ability to adapt. The AURA AI engine brings true personalisation to life with:
Smart Recommendations: Real-time updates based on what users browse, save, or engage with.
Visual Style Matching: Users can upload photos of looks they love; the AI suggests similar outfits or pieces.
Trend Awareness: The system keeps up with seasonal and cultural trends, offering style edits based on what’s current in the fashion world.
Predictive Shopping Journeys: Over time, the app learns and anticipates needs, whether it’s a wardrobe refresh, an event outfit, or even gifting suggestions.
